Float Image
Float Image

Terms of Service

IW Marketing (Iziah Willetts Marketing)

Last updated: 16 December 2025

The Basics

These terms explain what you're signing up for when you hire IW Marketing to run an email campaign to your past customers. By paying the $500 fee through Stripe, you're agreeing to these terms.

Questions?

Email iziahw.marketing@gmail.com or text 020 405 84278

What We Do

  • We reactivate your dormant customers by:

  • Taking your customer list (emails, names, past purchases)

  • Cleaning up the data and organizing it

  • Writing 3-5 professional emails

  • Sending those emails over 30 days

  • Tracking responses and inquiries

What you need to provide:

  • A list of at least 500 past customers with email addresses

  • Access to your customer database or a CSV export

  • Any specific information we request within 48 hours

The Guarantee

You'll get a minimum number of qualified job inquiries within 30 days, based on your list size:

  • 500-700 customers = 3+ inquiries guaranteed

  • 700-1,200 customers = 5+ inquiries guaranteed

  • 1,200+ customers = 10+ inquiries guaranteed

If we don't hit the guarantee: We'll work for free for another 30 days. Either way, the service ends after 60 days maximum.

What counts as a qualified inquiry: A past customer responds to the campaign email asking to book a service or get a quote.

Important Guarantee Conditions

The guarantee only applies if:

  • You provide your customer data within 14 days of payment

  • You use the dedicated campaign email we provide, OR forward all campaign-related inquiries to our tracking email within 24 hours

  • You respond to our requests for information within 48 hours

  • Your email list quality is reasonable (bounce rate under 20%)

The Guarantee is Void If:

  • You don't provide customer data within 14 days of payment

  • You don't forward inquiries so we can track them

  • Your list has a 30%+ bounce rate and you refuse to let us clean it

  • You go silent and don't respond to our requests within 48 hours

If Your List Quality is Poor:

If your email list has a bounce rate over 20%, we'll either:

  • Pause the campaign to clean the list first, or

  • Adjust the guarantee proportionally

Example: If you have 1,000 emails but 30% bounce (300 bad emails), only 700 emails actually get delivered. We'd adjust the guarantee from 5 inquiries down to 3-4 inquiries to be fair.

Payment & Refunds

One-time fee: $500 NZD (paid via Stripe)

Email software: You'll also pay $30-60/month directly to the email provider (like Mailchimp). We don't handle this payment.

Refund Policy

  • Full refund available: If you cancel before we start working on your campaign

  • No refunds once work begins: Once we've started processing your data, cleaning your list, or writing emails, the guarantee applies instead of refunds

Work begins when: We receive your customer data and start processing it or writing your emails.

Timeline

Your campaign starts within 7 days of:

  1. Receiving your payment, AND

  2. Receiving your customer data

If you're late providing the data, the 30-day guarantee clock doesn't start until we have everything we need.

What We Guarantee (and What We Don't)

We Guarantee:

  • You'll get the minimum number of inquiries listed above, or we work free for 30 more days

  • We'll follow NZ anti-spam laws

  • We'll handle your data professionally

We Don't Guarantee:

  • How much revenue you make (that depends on your pricing and sales skills)

  • That zero customers will unsubscribe (some always do, it's normal)

  • That every email will land perfectly (spam filters happen, but we do our best)

  • Results from emails that bounce or never get delivered

Your Responsibilities

You agree to:

  • Provide a legitimate customer list (people who've actually done business with you)

  • Give us access to your database or export the data yourself Respond to our requests within 48 hours

  • Either use our tracking email OR forward campaign responses within 24 hours

  • Pay for the email software separately (we'll tell you which one)

Data & Privacy

We take your customer data seriously:

  • We only use it for this email campaign, nothing else

  • We store it securely while we're working

  • We delete it after the campaign ends (unless you ask us to keep it)

  • We won't sell it, spam it, or use it for our own marketing

All emails we send follow the NZ Unsolicited Electronic Messages Act 2007.

That means:

  • Clear unsubscribe links in every email

  • Proper sender identification

  • No misleading subject lines

See our Privacy Policy below for full details.

Testimonials & Case Studies

If you're happy with the results, we'd love to:

  • Get a testimonial from you

  • Use your business type (e.g., "Auckland electrician") and campaign results as a case study

    We won't share your business name or revenue numbers without your explicit written permission.

Liability & Limits

Our total liability is capped at $500 — the amount you paid for the service.

We're not responsible for:

  • How you use the inquiries we generate

  • Your sales process or pricing

  • Revenue you do or don't make from the inquiries

  • Technical issues with your email provider

  • Your customers' opinions or complaints about receiving emails

Cancellation & Termination

You can cancel:

  • Before we start work (full refund)

  • After we start (guarantee applies, no refund)

We can terminate if:

  • You don't provide data within 14 days

  • You stop responding to our requests

  • You breach these terms

  • You're abusive or unreasonable to work with

If we terminate due to your breach, no refund is provided.

Changes to These Terms

We can update these terms occasionally. If we make major changes, we'll email you. Continuing to use our service after changes means you accept the new terms.

Disputes & New Zealand Law

These terms are governed by New Zealand law. If we have a dispute, let's try to sort it out like adults first — email or call me and we'll figure it out.

If that doesn't work, any legal disputes will be resolved in New Zealand courts under New Zealand law.

Contact

Iziah Willetts

IW Marketing

Email: iziahw.marketing@gmail.com

Phone/Text: 020 405 84278

By completing payment via Stripe, you confirm you've read and agree to these Terms of Service and our Privacy Policy.